units

MKX2531

Faculty of Business and Economics

18 September 2017 22 December 2024

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

Monash University

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Dr Itir Binay

Offered

Caulfield

  • First semester 2016 (Day)

Synopsis

This unit will introduce students to the unique features of Not for Profit Marketing. In this very diverse sector, commercially derived marketing concepts have played an important role, but also face some special challenges. The aim is to explore the similarities, differences and challenges for marketing in social and political marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world.

Outcomes

The learning goals associated with this unit are to:

  1. explain the importance of marketing in the not for profit organisation
  2. compare and contrast marketing in not for profit and for profit organisations
  3. describe the adjustments marketing must address in not for profit organisations
  4. illustrate appropriate marketing from the not for profit sector
  5. practice communication skills for marketing in not for profit organisations.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Mr Peter Wagstaff

Prerequisites

Students must have passed one of the following: MKC1200, MKF1120, MKG1120 or MKW1120 before undertaking this unit.