units

MKF5403

Faculty of Business and Economics

18 September 2017 22 December 2024

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This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

Monash University

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Associate Professor Yelena Tsarenko

Offered

Caulfield

  • First semester 2016 (On-campus split block of classes)

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.

Outcomes

The learning goals associated with this unit are to:

  1. develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
  2. provide an understanding and appreciation of qualitative and quantitative research techniques
  3. provide an understanding of how to conduct data analysis
  4. develop a comprehensive case study and a comprehensive research report
  5. develop a capability of communicating research findings.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Associate Professor Yelena Tsarenko

Prerequisites

MKF9120 or MKF5912 or be enrolled in course 4431.