This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

MGB3684 - Business strategy

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Management

Coordinator(s)

Dr Andrew Laurence Cavanagh

Offered

Berwick

Second semester 2016 (Day)

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, research and development, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Outcomes

The learning goals associated with this unit are to:

identify and explain the core concepts of business strategy
explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation
summarise the main differences between corporate, business and functional strategies
apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation
critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector organisations.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.