units
ETC2500
Faculty of Business and Economics
This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.
6 points, SCA Band 2, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Department of Econometrics and Business Statistics
Coordinator(s)
Offered
- First semester 2016 (Day)
Synopsis
This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides students with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance.
Outcomes
The learning goals associated with this unit are to:
- understand the nature and scope of marketing research, and its role in business decision making
- understand the difference between qualitative, quantitative, descriptive and causal research
- design, undertake and analyse sample surveys, report and present their results
- use various data analysis techniques
- develop competence in using a statistical package (SPSS).
Assessment
Within semester assessment: 40%
Examination: 60%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
Chief examiner(s)
Prerequisites
Prohibitions
On our site
Authorised by: Manager, Curriculum and Publications.
Maintained by: Curriculumn and Publications.
Last updated: 18 September 2017.
Copyright © 2024 Monash University. ABN 12 377 614 012 -
Accessibility -
Caution -
Privacy
Monash University CRICOS Provider Number: 00008C, Monash College CRICOS Provider
Number: 01857J
We acknowledge and pay respects to the Elders and Traditional Owners of the land on which our Australian campuses stand. Information for Indigenous Australians