This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

BTF5150 - Intellectual property and marketing law

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Business Law and Taxation

Coordinator(s)

Mr Paul Sugden

Offered

Caulfield

First semester 2016 (On-campus block of classes)

Synopsis

The unit aims to develop an understanding of the legal and administrative framework governing the regulation of competition and consumer protection, including the operations of the Regulator. The unit also aims to develop an understanding of industrial property law (patents, copyright, designs and trade marks), particularly an ability to recognise and make the choices that confront commercial entities when implementing an effective industrial property policy. Finally, the unit aims to develop an understanding of the manner in which domestic regulation forms part of international regulation.

Outcomes

The learning goals associated with this unit are to:

analyse and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
analyse and apply the consumer protection laws to a range of marketing and advertising strategies
analyse and apply the laws regulating a range of marketing practices including pricing and distribution
formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.

Assessment

Within semester assessment: 50%
Examination 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Mr Paul Sugden

Prohibitions

BTF9150, BTX9150, BTX9890,