This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

ATS3839 - Public relations internship

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Arts

Organisational Unit

Communications and Media Studies

Coordinator(s)

Mr Matthew Loads

Offered

Berwick

First semester 2016 (Day)
First semester 2016 (Flexible)
Second semester 2016 (Day)

Notes

This is an internshipinternship (http://artsonline.monash.edu.au/internships/) unit that requires an application to be enrolled.

Synopsis

The internship provides students with the opportunity to integrate theory with practice, and first-hand experience in working in public relations in the area of specialty in which they expect to be employed on graduation. Separate internship programs are drawn up for each student.

Outcomes

Upon completion of this unit, students will be able to demonstrate: the ability to critically reflect on, comprehensively analyse and undertake a public relations task; the ability to critically appraise the suitability and applicability of particular theoretical concepts and constructs in public relations task areas and, the development of advanced practice skills for working reflexively within the practical constraints of working within an organization.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Mr Matthew Loads

Prerequisites

Twelve credit points of second-year Arts units.