This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

ATS3094 - The music business: How to be successful in the music industry

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Arts

Organisational Unit

Sir Zelman Cowen School of Music

Coordinator(s)

Mr Jordan Murray

Offered

Clayton

First semester 2016 (Day)

Synopsis

This unit examines fundamental concepts and business practices of the Australian music industry, focusing on the practical knowledge and transferable skills required to commence and maintain a professional career in the music industry. It explores the interaction of music and culture mediated through business institutions and includes an introduction to self-management, copyright, record companies and the recording process. Attention is paid to the Australian music industry and some comparison with overseas practices is made.

Outcomes

Upon completion of this unit, students are able to:

Understand the business strategies that underlie the Australian recording industry, live performance and the exploitation of copyright.
Understand the principles of music management.
Critically evaluate music industry practices nationally and internationally.
Articulate a personal method of self-management.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.