marketing-practice/index

aos

18 September 2017 19 April 2024

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Students who commenced study in 2016 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

Monash University

Undergraduate
Specialisation

Commencement year

This area of study entry applies to students commencing this course in 2016 and should be read in conjunction with the relevant course entry in the Handbook.

Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Managing faculty

Faculty of Business and Economics

Websites

Faculty of Business and Economics

Location

Berwick

Identifying and satisfying customer needs profitably form the basis of marketing. It includes creating, communicating, delivering and exchanging goods and services that have value to customers and, often, building strong relationships between an organisation and its customers. It can include market research, product development and communication strategies as well as product delivery logistics.

Units

Students complete:

Relevant courses

Bachelors

Single degrees

Successful completion of this specialisation can be counted towards meeting the requirements for the following single degree:

  • B2007 Bachelor of Business Administration

Students in other single bachelor's degrees are not eligible to complete this specialisation.