Undergraduate - UnitVCO3207 - The business of illustration

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Art, Design and Architecture
Organisational Unit	Department of Design
Offered	Not offered in 2015
Coordinator(s)	Warren Taylor

Synopsis

Within this unit students will undertake a study of the business practice of illustration while continuing to develop their image making skills. They will be exposed to the legalities of contracts, talent agencies, correct pricing strategies and successful methods of self-promotion. As well, they will continue to undertake illustration projects that hone personal skills and an individual illustration style and specialty. Additional skills such as layout, design and typography will also be enhanced though their application to each project.

Outcomes

On successful completion of this unit, students should be able to:

understand the needs of a viable illustration practice
be aware of the avenues available for managing and obtaining illustration work
be confident in ascertaining the value of each work undertaken
develop a range of self-promotion strategies
continue to develop a professional and individual approach to image making
observe and employ occupational health and safety appropriate to studio practice.

Assessment

4 image-based projects: 70%; 1 research journal: 15%; 1 self-promotion project: 15%

Workload requirements

4 studio hours and 8 independent study hours per week.

Chief examiner(s)

Warren Taylor

Prerequisites

VCO1203 or VCO2204 or VCO2205

Prohibitions

VCO3205