Faculty of Information Technology

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 2, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Information Technology
OfferedCaulfield Second semester 2015 (Day)


This unit will give students insight into how to identify, create, and pursue opportunities for new products and services. These opportunities have been growing rapidly due to the steady increase in digital work flows and digital customers. Google, Facebook, YouTube, Twitter, and Flickr are well-known examples of digital entrepreneurship; there are many thousands of additional examples. Specifically, this unit includes the study of entrepreneurship, opportunity analysis, feasibility analysis, intellectual property, market research, accounting, financial management, sources of funding, business models, teamwork, and business planning. Understanding these topics will allow students to more readily identify, analyse, and develop opportunities for the creation of new products and services.


At the completion of this unit, students should be able to:

  • identify opportunities for the creation of new and improved products and services, whether in an existing organisation or in a new enterprise;
  • evaluate entrepreneurial opportunities in a purposeful and disciplined way, taking into account both opportunity and risk;
  • organise the pursuit of selected opportunities, including developing customers and managing structure, strategy, and finance;
  • do basic market research, create a value proposition, differentiate a product or service, and develop a go-to-market strategy;
  • work in teams to carry out a significant piece of written work.


Examination (2 hours): 35%; In-semester assessment: 65%

Workload requirements

Minimum total expected workload equals 12 hours per week comprising:

(a.) Contact hours for on-campus students:

  • Two hours of lectures
  • One 2-hour tutorial

(b.) Additional requirements (all students):

  • A minimum of 8 hours independent study per week for face-to-face meetings with prospective customers, completing lab and project work, private study, and revision.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study


Students must have completed at least 72 credit points in a degree or double degree at Monash and must have achieved at least a credit average.

Additional information on this unit is available from the faculty at: