Undergraduate - UnitVCM1001 - Visual communication

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Art, Design and Architecture
Organisational Unit	Department of Design
Offered	Caulfield First semester 2013 (Day)
Coordinator(s)	Mr Jeffrey Janet

Synopsis

Through a sequence of exercises that use the human figure and natural and made objects, skills in observation, representation, visualisation are developed. The basic elements and principles of two and three-dimensional design are introduced and applied in the development of the analytical and visual communication skills. Students develop methodologies for creative problem solving in design and the exploration and manipulation of design elements. Set projects encourage experimentation with various materials, techniques and methods of interpretation.

Outcomes

On successful completion of this unit, students will:

recognise, analyse and use the elements of design: form/shape/volume, tone, line, texture, pattern, and colour
recognise, analyse and use the physical principles of design and their structuring: spatial manipulation or organisation, structures in nature, built forms, and modular systems
recognise some of the theoretical and psychological issues of selected colour theories
recognise, analyse and use typography
demonstrate skills in observation, representation, visualization of natural and constructed forms
understand the role of visual communication and basic design principles in the design of multimedia systems
express ideas and concepts using visual communication forms, such as drawing, graphic design, and typography
demonstrate drawing skills, aesthetic awareness, and the use of creative drawing practice as a means to visual thinking
understand and be able to apply the rules of occupational health and safety appropriate to the unit of study

Assessment

Five major projects: 100%

Chief examiner(s)

Mr Jeffrey Janet

Contact hours

12 hours per week including; 1 hour lecture, 3 hour studio and 8 independent study hours per week

Prohibitions

VCM1101, VCM1102