Faculty of Art, Design and Architecture

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Design
OfferedCaulfield Second semester 2013 (Day)
Coordinator(s)Robyn Robins


The unit provides a greater understanding of design studio operation and management. Topics centre around the operation of a small business (design studio) and include setting a foundation for the business (goals and objectives), marketing principles for gaining clients, client relationship management, project management, costing projects, writing fee proposals, job cost reconciliation, establishing a schedule of fees, overview of tax systems and company structures (incorporated companies, sole trader, GST and other tax obligations) and understanding resourcing for small business. The perspective will be on professional practice and conduct.


On successful completion of this unit students should:

  1. comprehend the essential business principles for running a design and/or multimedia studio
  2. build the foundations for personal and business achievement
  3. be able to establish fees, new business marketing and negotiation
  4. be aware of business practice issues associated with project and people management
  5. possess personal and written presentation skills
  6. comprehend the OHSE obligations of small business operators


One minor written assignment (20%)
One major written assignment (50%)
One oral presentation (30%)

Chief examiner(s)

Contact hours

12 hours per week, including 4 contact hours and 8 independent study hours


DGN3106 or IDE3116 or IDE3106 or MMD3306 or MMD3308 or MMD3706 or VCO3106 or VCO3006