Undergraduate - UnitMGW3521 - Tourist behaviour

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Management
Offered	Berwick First semester 2013 (Day)
Coordinator(s)	Dr Glen Croy

Synopsis

This unit is focused on theories and models tourist behaviour including consumer behaviour, tourist decision-making and on-site behaviour. It explores the concept of the tourist experience. Issues, theories and debates around topics such as authenticity, tourist motivation and tourist satisfaction are also examined.

Outcomes

The learning goals associated with this unit are to:

to explain and analyse theories of authenticity and dissonance
to distinguish and analyse models and theories of tourist motivation
to analyse tourist expectations and drivers of satisfaction
to explain and critique tourist decision-making, experience and on-site behaviour.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Dr Glen Croy

Contact hours

3 hours per week

Prerequisites

Students must have passed MGW2501 or MGX2501 before undertaking this unit

Prohibitions

MGW2521