units
MGW3121
Faculty of Business and Economics
This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.
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Level | Undergraduate |
Faculty | Faculty of Business and Economics |
Organisational Unit | Department of Management |
Offered | Sunway Second semester 2013 (Day) Peninsula Second semester 2013 (Day) |
Coordinator(s) | Mr Max Coulthard |
This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.
The learning goals associated with this unit are to:
Within semester assessment: 50%
Examination: 50%
3 hours per week
MGG3121