Undergraduate - UnitMGP2522 - Tourist communication

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Management
Offered	Peninsula Second semester 2013 (Day)
Coordinator(s)	Dr Judith Mair

Synopsis

This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.

Outcomes

The learning goals associated with this unit are to:

outline and analyse the importance of image and the role of the media in tourism
analyse tourist communication theory including interpretation
deconstruct cross-cultural considerations to tourist communication.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Dr Judith Mair

Contact hours

One 6.5 hour problem based workshop per week

Prerequisites

MGP2501 or MGX2501

Co-requisites

NIL

Prohibitions

MGW2520, MGW2522