Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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FacultyFaculty of Business and Economics
Organisational UnitDepartment of Management
OfferedPeninsula Second semester 2013 (Day)
Coordinator(s)Dr Judith Mair


This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.


The learning goals associated with this unit are to:

  1. outline and analyse the importance of image and the role of the media in tourism
  2. analyse tourist communication theory including interpretation
  3. deconstruct cross-cultural considerations to tourist communication.


Within semester assessment: 100%

Chief examiner(s)

Contact hours

One 6.5 hour problem based workshop per week





MGW2520, MGW2522