Undergraduate - UnitETW2420 - Survey methods and managerial statistics

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 2, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Econometrics and Business Statistics
Offered	Sunway Second semester 2013 (Day)
Coordinator(s)	Malaysia: Dr Mak Kok Sun

Synopsis

Introduction to sample survey methods, quality management and statistical techniques for survey data used in business, industry and the public sector. Topics covered include the planning and execution of a survey, sampling methods, quality management and sampling, the design of experiments, analysis of variance and analysis of 'ranked data'.

Outcomes

The learning goals associated with this unit are to:

understand how to conduct a survey, including planning, execution and cost-benefit analysis
apply concepts of probability and probability distribution to problems associated to survey data
describe the role of statistical inference for survey data and applying inference methods to population mean, variance (bound), proportion, and totals
use statistical inference methods to determine the optimal sample size for a survey;
analyse survey data using experimental design techniques and analysis of variance methods (both for unranked and ranked data)
apply statistical quality control methods and survey techniques for data used in business, industry and the public sector, including Six Sigma methodologies
demonstrate in the individual summative assessment task a comprehensive understanding of the topics covered in the unit. This is demonstrated by the requirement that the student must attain a mark of at least 40% in the final summative assessment task (final exam).