Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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FacultyFaculty of Business and Economics
Organisational UnitDepartment of Economics
OfferedPeninsula First semester 2013 (Day)
Coordinator(s)Mr Peter Schuwalow


This unit will cover: the demand, supply and pricing in the sport industry, sports revenues; whether clubs are profit-maximisers or win-maximisers, competitive imbalance in sport such as player drafts, salary caps and revenue sharing, the sport industry, including government subsidies, private delivery of sport and sport participation, the economic impact of sports, stadium financing; labour markets and sport, regulation of sports, international issues, future directions of the sport industry.


The learning goals associated with this unit are to:

  1. identify the 'peculiar' characteristics of sports markets and the relevant policy prescriptions that follow
  2. gain an understanding of the role of economic incentives in determining the behaviour of the various stakeholders -- controlling bodies and leagues, clubs/teams, players, fans, sponsors, the media and the government -- in determining outcomes in different sports markets
  3. acquire knowledge of the nature of several specific sports markets in Australia and overseas, and of the relative merits of different approaches to solving contemporary problems in those sports markets.


Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Contact hours

3 hours per week


Students must have passed ECG1101 or ECW1101 before undertaking this unit.