Undergraduate - UnitATS3453 - Communication research and methodology

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Arts
Organisational Unit	Communications and Media Studies
Offered	Sunway First semester 2013 (Day) South Africa First semester 2013 (Day) South Africa Second semester 2013 (Day)
Coordinator(s)	Dr Rose-Marie Bezuidenhout (Sth Africa); Dr Yeoh Seng Guan (Malaysia)

Notes

Previously coded COM3420

Synopsis

The unit introduces critical and practical approaches to research in the media and communications industries, presenting first a critical overview of the rationale for research practice in industry and academia, and then an outline of various traditions of inquiry. This material is followed by a series of lectures on specific quantitative and qualitative research methodologies. The material is framed within an ongoing review of key ethical and critical concepts.

Assessment

Critical theory component - take home exam (1500 words); 30%
Ethics precis (1000 words); 20%
Student research projects (2000 words); 40%
Presentation Panel (oral); 10%

Chief examiner(s)

Dr Rose-Marie Bezuidenhout (Sth Africa); Dr Yeoh Seng Guan (Malaysia)

Contact hours

One two-hour seminar per week.

This unit applies to the following area(s) of study

Communications

Prerequisites

ATS1279, ATS1280 (Clayton, Caufield)
AZA1279, AZA1433 or ATS1279, ATS1280 (South Africa)
ATS1277, ATS1278 (all other campuses)

Prohibitions

ATS2453