Faculty of Arts

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

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FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedSunway Second semester 2013 (Day)
Coordinator(s)Dr Andy Ruddock (Berwick, Caulfield, Clayton)


Previously coded COM3080


This unit analyses what research on young media users reveals about the media's social influence. The unit covers topics such as media violence, the political effects of social media, international reality television, the relationship between mobile phones and gendered identities and advertising practices. It considers a wide array of genres, including music, film, news, reality media, advertising, gaming and comedy. The unit draws on international case studies from Australia, China, Columbia, Finland, the Middle East, Nigeria, Sierra Leone, the UK and the USA. The overall point is that media matter to young people because it is increasingly difficult to live a social life without having access to media resources. For this reason, it is important to appreciate how the experiences of young media users inform new agendas in the fields of critical media studies and media education.


Written assignment 1 (1350 words): 30%
Written assignment 2 (1350 words): 30%
2 Hour exam(1800 words): 40%

Chief examiner(s)

Contact hours

One 2-hour seminar per week

This unit applies to the following area(s) of study


GSC2416, ATS2439