Faculty of Arts

Monash University

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 3, 0.250 EFTSL

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FacultyFaculty of Arts
Organisational UnitNational Centre For Australian Studies
OfferedCaulfield First semester 2013 (Evening)
Coordinator(s)Dr Jeff Jarvis


Previously coded ATM5090


Reviews the strategic role research plays in the tourism industry both globally and in Australia. Topics include, defining the research problem and objectives, analyzing secondary data sources, qualitative and quantitative methodology selection, questionnaire design, fieldwork preparation, data analysis and presentation.


  1. To provide students with an understanding of the availability of secondary research data and an overview of tourism trends and research directions from both an Australian and Global perspective.
  2. To develop students' capacity to understand the basics principles of research design for both qualitative and quantitative studies and the role played by research in tourism strategic planning.
  3. To develop students' capacity to undertake an analysis of secondary tourism data.
  4. To develop students' written and oral communication skills.
  5. To provide students with an understanding of how to conduct a primary quantitative research study including questionnaire design, data entry, analysis and presentation.
  6. To provide students with an understanding of the applicability of the SPSS computer program to research in the tourism industry.


Analytical assignment/take-home exam (2000 words): 30%
Group research report (6000 words): 50%
Research presentation: 10%
Class participation: 10%

Chief examiner(s)

Contact hours

3 hour seminar