Postgraduate - UnitAPG4674 - Selling the book and publication rights

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

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Level	Postgraduate
Faculty	Faculty of Arts
Organisational Unit	National Centre For Australian Studies
Offered	Caulfield Second semester 2013 (Evening)
Coordinator(s)	Dr Louise Poland

Notes

Previously coded PUB4010

Synopsis

The Australian publishing industry is both a large national industry and a significant part of a massive global industry. Australian publishers, printers and booksellers participate in an international book trade in which rights to books and electronic products are both produced and bought and sold for publication in different countries and different languages. This unit examines the commercial operation and dynamics of publishing in a globalised environment.

Outcomes

On completion of the unit the student should have acquired:

an understanding of the dynamics and processes of the Australian book trade
an understanding of the Australian book trade in its international context
an understanding and capacity to analyse established and emerging methods of book and e-book marketing and selling
developed basic skills in copywriting and the negotiation of sales rights.

Assessment

Seminar essay and presentation (1500 words): 20%Long Essay (3500 words): 35%Practical Exercises in copywriting and sales (3000 words): 30%Examination (1 hour): 15%

Chief examiner(s)

Dr Louise Poland

Contact hours

2 hours (1 x 2 hour seminar) per week plus additional site visits and guest lectures.

Prohibitions

APG5674