Postgraduate - UnitAPG4398 - New communications media

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

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Level	Postgraduate
Faculty	Faculty of Arts
Organisational Unit	National Centre For Australian Studies
Offered	Caulfield First semester 2013 (Day)
Coordinator(s)	Mr Mark Poole (semester 1); Dr Jinna Tay (semester 2)

Notes

Previously coded COM4006

Synopsis

This unit introduces students to the changing relationships between the media, telecommunications and computing industries. It investigates the practices of electronic publishing and its impact on the communications industry. The unit profiles both traditional media such as the book, print and broadcasting in the light of new forms of content delivery such as the web, wireless and digital broadcasting. It also explores the challenges of developing and delivering high-quality, user-focused content in a digital environment, including social media.

Assessment

Research essay (4500 words): 50%
Two research projects (2250 words each): 40%
Seminar presentation and participation: 10%

Chief examiner(s)

Mr Mark Poole (semester 1)
Dr Jinna Tay (semester 2)

Contact hours

2 hours (one 2 hour seminar) per week

Prohibitions

APG5398