advanced-marketing/index

aos

18 September 2017 23 April 2024
Monash University

Postgraduate - Area of study

Students who commenced study in 2013 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

The advanced marketing major allows students who already possess a marketing major in their first degree to build upon the core program with six marketing units that extend and broaden marketing knowledge.

Units

To complete the advanced marketing major in the Master of Business, students must complete:

Six units (36 points) as follows:

(a.) The following four units:

  • MKF5403 Advanced business research methods
  • MKF5463 Advanced buyer behaviour
  • MKX5461 Contemporary issues in marketing
  • MKX5641 Advanced marketing communication

(b.) a further two units:

  • from any of the 5000 or 9000 level units offered by the Department of Marketing.

Note: The following units cannot be counted towards the completion of the advanced marketing specialisation:

  • MKF9110 Theory and process of buyer behaviour
  • MKF9120 Marketing research
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9550 Marketing and the international consumer

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu

Relevant courses

3844 Master of Business