Undergraduate - UnitATS3839 - Public relations internship

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Arts
Monash Passport category	Internship (Act Program)
Offered	Berwick First semester 2012 (Day) Gippsland First semester 2012 (Day) Gippsland First semester 2012 (Off-campus) Berwick Second semester 2012 (Day) Gippsland Second semester 2012 (Off-campus)
Coordinator(s)	Karen Sutherland

Notes

Previously coded PRJ3631

Synopsis

The internship provides students with the opportunity to integrate theory with practice, and first-hand experience in working in public relations in the area of specialty in which they expect to be employed on graduation. Separate internship programs are drawn up for each student.

Outcomes

Upon completion of this unit, students will be able to demonstrate: the ability to critically reflect on, comprehensively analyse and undertake a public relations task; the ability to critically appraise the suitability and applicability of particular theoretical concepts and constructs in public relations task areas and, the development of advanced practice skills for working reflexively within the practical constraints of working within an organization.

Assessment

Presentation: 20%
Project report: 50%
Sponsor assessment: 30%

Chief examiner(s)

Karen Sutherland

Contact hours

One 1-hour lecture per week and one 1-hour tutorial per week

This unit applies to the following area(s) of study

Public relations

Prerequisites

ATS2918 or ATS2814 or ATS2815 or by permission

Prohibitions

PRJ3631