Postgraduate - Area of Study Marketing

Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply, marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!

In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners, supported by well researched and pertinent marketing knowledge, are increasingly in demand.

Master of Business

To complete the marketing major in the Master of Business, students must complete:

Six units (36 points) from the following list:

• MKF5200 Assessing marketing performance
• MKF5280 Marketing environmental sustainability
• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research
• MKX5123 Marketing innovation and planning
• MKX5260 International marketing
• MKX5660 Relationship marketing
• MKX9261 Integrated marketing communication
• MKX9550 Marketing and the international consumer

Master of Marketing

To complete the marketing major in the Master of Marketing, students must complete the following six units:

• MKF5200 Assessing marketing performance
• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research
• MKX5251 Case studies in marketing strategy
• MKX9160 Foundations of marketing
• MKX9261 Integrated marketing communication

Postgraduate Diploma in Economics and Commerce

To complete the marketing major in the Postgraduate Diploma in Economics and Commerce, students must complete:

Five compulsory units (48 points):

• MKX4050 Marketing theory
• MKX4060 Marketing research practice
• MKX4070 Qualitative research methods
• MKX4080 Quantitative research methods in marketing
• MKX4900 Independent research project (24 points)

Students must have their enrolment approved by the head, or nominees, of the Department of Marketing.

For the units required for any other course in this area of study, refer to the list of relevant courses below.

Students may be interested in the following areas of study which have some relationship to marketing:

• Advanced marketing
• Management
• Marketing communication
• Relationship marketing
• Retailing
• Supply chain

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu

• 1822 Executive Certificate in Business
• 1679 Graduate Certificate in Business
• 3848 Graduate Diploma in Business
• 3845 Postgraduate Diploma in Business and Commerce
• 0171 Postgraduate Diploma in Economics and Commerce
• 3844 Master of Business
• 2276 Master of Marketing