units

MKX9830

Faculty of Business and Economics

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Monash University Handbook 2011 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield Second semester 2011 (On-campus split block of classes)
Sunway First semester 2011 (Evening)
Coordinator(s)Mrs Karen Lurati

Synopsis

International retailing, including trends in overseas markets and the development of off-
shore retail ventures from an Australian base. Key issues in the globalisation of the
retail industry, including cultural differences, economic environments, and demographic variables.

Objectives

The learning goals associated with this unit are to:

  1. provide a broad appreciation of the dynamic nature of the global retail industry
  2. develop an understanding of the operations, strategies and performance of leading
global retailers
  1. provide an awareness of the key issues and challenges driving the nature and direction of change in the global retail markets
  2. develop awareness and understanding of key projected growth markets for retailers
  3. provide insights into the similarities and differences between consumers in diverse
retail markets.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours per week