Monash University Handbook 2011 Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Objectives

The learning goals associated with this unit are to:

1. define retailing and its strategic development
2. demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
3. describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
4. provide some insights into the management of human resources within a retail business.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours class contact or equivalent per week

Co-requisites

MKX9160, MKX9550 or MBA9006