Monash University Handbook 2011 Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

E-business entails technical, managerial and business issues. In the last decade it has rapidly developed, and is now widely accepted by consumers, business partners, employees, the governments, banks and other business entities. After an overview of e-business development, technologies for e-business and different types of e-business models, this unit will focus on concepts, theories and issues associated with e-business management in the global market. This unit will enhance students' understanding of e-business, its impact on market place transformation and management approaches to e-business and related issues. This unit is based upon lectures, cases, and class discussions. This reflects the dynamic nature of the subject matter and our efforts to make certain that the material discussed in class is leading edge, up to date and in tune with what is going on in the area.

Objectives

The learning goals associated with this unit are to:

1. provide students with a broad appreciation of e-Business
2. understand technology, business and management issues for e-Business
3. understand how organisations create value from e-business
4. understand e-business managerial and strategic issues
5. understand e-business leadership and change management requirements.

Assessment

Within semester assessment: 50% Examination (2 hours): 50%

Chief examiner(s)

Dr Peter O'Neill

Contact hours

3 hours per week