Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

This unit considers festivals and events as important and growing sectors of the tourism industry. Major topics include the nature, scale and scope of festivals and events, their economic impact and the importance of research and planning for their successful operation. Consideration is given to their social and environmental impacts and strategies for minimising any negative effects

Objectives

The learning goals associated with this unit are to:

1. analyse the conceptualisation of an event
2. identify the different meanings and impacts of events
3. distinguish the role of stakeholders in event planning and management
4. analyse operational issues in the planning of an event.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Judith Mair

Contact hours

3 hours per week

Prohibitions

MGW3100