Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

This unit provides strategic insight into how to manage sport facilities. Many people mistakenly believe that the adage build it and they will come accurately describes the task of managing sporting facilities. Concerns about rising construction costs, aging facilities and the constraint on market growth imposed by small stadiums, together with a shift in focus from the common spectator to the corporate client, are just some of the many reasons why a strategic approach to managing sport facilities is so important to anyone looking to enter the arena of sports marketing. This unit covers the planning, development and operations required from a facility manager to effectively respond to the ever-changing environment of sport marketing.

Objectives

The learning goals associated with this unit are to:

1. understand the nature of sport facility management, including its planning process and key success factors
2. identify and describe the key components of developing new facilities
3. identify and describe the key components in operating sport facilities
4. describe how managers attract events and customers to their sport facilities
5. identify and explain the risks in operating a sporting facility, and strategies for minimizing the threat they pose
6. understand how facility managers measure and evaluate the performance of a sport facility.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Dr Vaughan Reimers

Prerequisites

Students must have passed one of MKW1120 or MKG1120 and one of MGW1010 or MGG1010 before undertaking this unit.

Prohibitions

MGW2160