Faculty of Business and Economics

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Monash University

Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
OfferedGippsland First semester 2011 (Off-campus)
Coordinator(s)Dr Vaughan Reimers


This unit comprises part of the Bachelor of Sports Promotion and Event Management. It is designed to provide students with an understanding of, and ability to manage, the diverse array of activities necessary to effectively manage sporting events. This includes the financial components of event management, the ability to plan, implement and present sporting events, and the ability to effectively integrate and satisfy the needs of external stakeholders such as sponsors, media, community, and guests.


The learning goals associated with this unit are to:

  1. develop and apply objectives and strategies for sporting events
  2. describe and demonstrate the planning process for sporting events
  3. identify cost and revenue streams for sporting events
  4. demonstrate how to manage relationships with host cities, venues, sponsors, the media, the community and guests
  5. explain and demonstrate how to manage unexpected situations.


Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Dr Vaughan Reimers

Contact hours

3 hours per week