Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Objectives

The learning goals associated with this unit are to:

1. identify and explain the core concept of strategic management
2. explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation
3. summarise the main differences between corporate, business and functional strategies
4. apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation
5. critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector organisations.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Quamrul Alam

Contact hours

3 hours per week

Prerequisites

MGF1010

Prohibitions

MGC3110, MGG3401, MGW3401