Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

This unit will cover: demand for sport, sports revenues, the economics of sports broadcasting, the pricing of sports events; why professional team sports leagues form, whether clubs are profit maximisers or win-maximisers, remedies for competitive imbalance such as player drafts, salary caps and revenue sharing, the role of player associations in professional sport; government subsidies in sport, the economic impact of sports events, stadium financing; case studies of professional team sports leagues in Australia, North America and Europe; globalisation in professional sport, future directions in sport.

Objectives

The learning goals associated with this unit are to:

1. examine the so-called 'peculiar' characteristics of sports markets and the policy conclusions that follow
2. analyse the role economic incentives play in determining the behaviour of controlling bodies, leagues, clubs, players, fans, sponsors, the media and government
3. compare and contrast the key features of various sports markets in Australia and overseas
4. apply the skills learnt to solve problems faced by sports businesses

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Peter Schuwalow

Contact hours

3 hours per week

Prerequisites

ECF1100

Prohibitions

ECC2450, ECW2450