Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Objectives

The learning goals associated with this unit are to:

1. identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
2. identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
3. identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
4. develop an ability to research and critically evaluate developments in marketing law.

Assessment

Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%

Chief examiner(s)

Mr Mark Bender

Contact hours

3 hours per week

Prerequisites

BTC1110

Prohibitions

BTF3181, BTW3281, MKC3300