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Monash University

Monash University Handbook 2011 Undergraduate - Unit

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Arts
OfferedNot offered in 2011
Coordinator(s)Associate Professor Peter Murphy


Previously coded COM4260


In this unit students consider persuasion, history and theory of rhetoric, and public address. The unit looks at the relation between communication, politics, and public advocacy - and at the principles of rhetoric, public speaking, and speech writing. It explores the role of speeches in leadership - and how speeches persuade others, mobilize opinion, foster controversy and dramatic conflict, and create allegiances and social consensus.


On the successful completion of this unit, students will be able to demonstrate:

  1. An understanding of the general principles of rhetoric and composition
  2. An understanding of the relation between social context and public address
  3. An enhanced capacity to compose speeches and public addresses
  4. An ability to explain and analyze course concepts and debates in written and oral forms, and to engage at a high level of independent research.


Essay 1 (Theory and debates) (4000 words): 40%
Essay 2 (Case study) (5000 words): 60%

Contact hours

One 2- hour seminar per week