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Monash University

Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Arts
OfferedGippsland First semester 2011 (Day)
Gippsland First semester 2011 (Off-campus)
Sunway First semester 2011 (Day)
Coordinator(s)Dr Susan Yell


Previously coded COM3423


As for ATS2454.


On successful completion of this unit students will be able to:

  1. demonstrate a developed grasp of the social conditions, material practices, products and outcomes of various media;
  2. demonstrate an awareness of the connections between communications technologies and the formation of audiences, citizens and communities;
  3. utilise the understandings in Objectives 1 and 2 to describe and analyse historical, current and likely future trends in audience formations;
  4. identify and evaluate a range of theoretical approaches to understanding audiences;
  5. demonstrate sound knowledge of some audience research techniques, issues and choices; and
  6. utilize the understandings in Objectives 4 and 5 to design a research project.


Participation in online discussion group (500 words): 10%
Research design proposal (2000 words): 50%
Exam (2 hours): 40%
Students taking this unit at Level 3 will be expected to demonstrate a more sophisticated understanding of research paradigms for the research design assignment. They will be expected to demonstrate (in their online postings and in the exam) a more sophisticated understanding of Objectives 1, 2 and 3.

Chief examiner(s)

Sue Yell

Contact hours

2 hours (1 x 2 hour seminar) per week

This unit applies to the following area(s) of study



ATS1277 and ATS1278 or equivalent


ATS2454, COM2423, COM3423, GSC3402, GSC3423