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Monash University

Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Arts
OfferedNot offered in 2011
Coordinator(s)Dr David Dunstan and Dr Tom Heenan


Previously coded AUS2220


The unit will focus on the development of the Australian consumer market. Specific topics include advertising, selling, market research, branding, anti-consumerism, and consumer protection and activism. The unit will explore the global influences that have shaped Australian consumerism, and the contributions of the consumer, commercial sector, and state and federal regulatory bodies in moulding a consumer-based suburban 'Australian way of life'.


Upon completion of this unit students should have acquired:An understanding of the consumer movement and the forces that have shaped Australian consumer society; changing roles of marketing and selling, and government regulation; an ability to present soundly based argument in written, visual and oral formats; independent research skills of a quantitative and qualitative nature and an ability to critically evaluate results.


Minor essay (1000 words): 20%Major essay (2000 words): 40%Class test (1.5 hours): 30%Participation and oral presentation: 10%

Contact hours

2 hours (1 x 2 hour seminar) per week

This unit applies to the following area(s) of study

Australian studies


A first-year sequence in an Arts discipline or permission.