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Monash University

Monash University Handbook 2011 Postgraduate - Unit

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Arts
OfferedNot offered in 2011
Coordinator(s)Associate Professor Peter Murphy


Previously coded MCA5030


In this unit students consider the strategic management of arts organizations. Specific themes include strategic thinking, planning, entrepreneurship, change and stability in arts organizations. The unit will explore the function of innovation, core values, social and cultural authority in arts organization and the role of managers in providing leadership and initiative, defending organizations, and dealing internal and external policy environments, and developing policy and strategy


On the successful completion of this unit, students will be able to demonstrate:

  1. An understanding of the general principles of strategy, policy and planning in arts, creative and cultural organizations
  2. An understanding of the relation between creative endeavor and management strategy
  3. An enhanced capacity to analyze high-level strategic issues in creative, arts or cultural organizations
  4. An ability to explain and analyze course concepts and debates in written and oral forms, and to engage at a high level of independent research.


Essay I (theory and debates) (4000 words): 40%
Essay II (case study) (5000 words): 60%

Contact hours

One 2- hour seminar per week


Completion of Bachelor of Arts or equivalent