units
APG5399
Faculty of Arts
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12 points, SCA Band 1, 0.250 EFTSLRefer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Notes Previously coded COM5008 SynopsisThis unit introduces students to professional ethics and the media. Students will evaluate the media's fourth-estate role and its political agency in a commercial environment. Legislation, industry codes of practice and journalistic ethics will be analysed. Investigative reporting will be examined with reference to Watergate and investigative reporting's mythical 'golden age'. The interrelationship between PR, media liaison units and journalism will be explored. Tabloid journalism will be analysed with reference to economic and ethical concerns. The tension between the media's idealistic fourth-estate image and its professional, commercial and public interests is the unit's unifying theme. Objectives
Upon successful completion of the unit students will be able to demonstrate:
Assessment
Research essay (5000 words): 50% Chief examiner(s)Contact hours1 x 2 hour seminar per week Prohibitions |