units
APG4894
Faculty of Arts
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12 points, SCA Band 1, 0.250 EFTSLRefer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
SynopsisThe unit offers a general orientation to communications and media studies at graduate level. It surveys a range of communication practices and introduces theories appropriate to understanding and analysing them. The major practices considered include journalism, broadcasting, organisational communication, public relations, development communication, political persuasion and new media forms such as blogs and social networking sites. These are considered both as fields of professional practice and as objects of scholarly analysis. Attention is given to the general conceptualisation of communication and media and to the major ways in which communication has been described and analysed. Objectives
Assessment
Essay (3500 words): 40% Contact hours+ 2-hour seminar per week |