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Monash University

Monash University Handbook 2011 Postgraduate - Area of Study

Managing facultyFaculty of Business and Economics


To complete a Relationship marketing major, students must complete:

(a.) The following five units:

  • MKF9110 Theory and process of buyer behaviour
  • MKX5251 Case studies in marketing strategy
  • MKX5660 Relationship marketing
  • MKX9160 Foundations of marketing
  • MKX9701 Direct marketing

(b.) one of the following two units:

  • MKF5630 Services marketing
  • MKF9790 Banking and financial services marketing

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357


Relevant Courses

  • 2276 Master of Marketing