Monash University Handbook 2011 Postgraduate - Area of Study

To complete a Relationship marketing major, students must complete:

(a.) The following five units:

• MKF9110 Theory and process of buyer behaviour
• MKX5251 Case studies in marketing strategy
• MKX5660 Relationship marketing
• MKX9160 Foundations of marketing
• MKX9701 Direct marketing

(b.) one of the following two units:

• MKF5630 Services marketing
• MKF9790 Banking and financial services marketing

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu.au

• 2276 Master of Marketing