Monash University Handbook 2011 Postgraduate - Area of Study

To complete the Marketing major in the Master of Marketing, students must complete the following six units:

• MKF5200 Assessing marketing performance
• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research
• MKX5251 Case studies in marketing strategy
• MKX9160 Foundations of marketing
• MKX9261 Integrated marketing communication

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu.au

+ 2276 Master of Marketing