Monash University Handbook 2011 Postgraduate - Area of Study

To complete a Marketing communication major in the Master of Marketing, students must complete:

The following six units (36 points):

• MKF9110 Theory and process of buyer behaviour
• MKX5251 Case studies in marketing strategy
• MKX5641 Advanced marketing communication
• MKX9160 Foundations of marketing
• MKX9261 Integrated marketing communication
• MKX9701 Direct marketing

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu.au

• 2276 Master of Marketing