Monash University Handbook 2011 Postgraduate - Area of Study

The advanced marketing major allows students who already possess a marketing major in their first degree to build upon the core program with six marketing units that extend and broaden marketing knowledge.

To complete the advanced marketing major in the Master of Business, students must complete:

Six units (36 points) as follows:

(a.) The following four units:

• MKF5403 Advanced business research methods
• MKF5463 Advanced buyer behaviour
• MKX5461 Contemporary issues in marketing
• MKX5641 Advanced marketing communication

(b.) a further two units from any of the 5000 or 9000 level units offered by the Department of Marketing except for the following units:

• MKF 9110 Theory and process of buyer behaviour
• MKF 9120 Marketing research
• MKX 9160 Foundations of marketing
• MKX 9261 Integrated marketing communication
• MKX 9550 Marketing and the international consumer.

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu.au

• 3844 Master of Business