Monash University Handbook 2011 Honours - Area of Study

To complete the Marketing major in the Honours degree of Bachelor of Business or Honours degree of Bachelor of Commerce, students must complete:

Five compulsory units (48 points):

• MKX4050 Marketing theory
• MKX4060 Data marketing research practice
• MKX4070 Qualitative methods: paradigms and approaches
• MKX4080 Quantitative research methods in marketing
• MKX4900 Independent research project (24 points)

Students must have their enrolment approved by the head, or nominees of the Department of Marketing.

Visit http://www.buseco.monash.edu.au/student/contact/index.html

• 0508 Honours degree of Bachelor of Business
• 0181 Honours degree of Bachelor of Commerce