Monash University Handbook 2010 Undergraduate - Unit

Synopsis

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Objectives

The learning goals associated with this unit are to:

• analyse and evaluate how a range of international marketing criteria (culture and so on) impact on a chosen and specific foreign market
• develop, analyse, justify and evaluate market entry and longer term foreign marketing plans for a specific market
• understand how current issues, trends and research in international marketing impact on designated foreign market segments
• identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity within a designated foreign market segment
• utilise independent critical thinking and applied learning skills to develop an international marketing orientation in terms of a chosen market context

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Stephen Saunders

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKW1120