Faculty of Business and Economics

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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedGippsland Second semester 2010 (Off-campus)
Sunway Second semester 2010 (Day)
Peninsula Second semester 2010 (Day)
Coordinator(s)Mr Max Coulthard


This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.


The learning goals associated with this unit are to:

  • describe the concepts and use basic tools for competitive analysis and strategic planning in the international environment
  • identify strategies for SMEs and multinational organisations to operate in a global setting
  • analyse the opportunities and risks involved in international strategic management and evaluate the impact different modes of foreign operations have on the internationalising organisation
  • describe the influence of various stakeholders on the internationalising firm
  • identify how internal operations impact on the internationalisation process.


Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Max Coulthard

Contact hours

3 hours per week