Faculty of Business and Economics

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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedPeninsula Second semester 2010 (Day)
Coordinator(s)Associate Professor Lionel Frost


Sport is a major industry in Australia and overseas. The unit will use a mixture of economic theory, economic history and the study of institutions to explore the business issues faced by the sport industry. Throughout the unit, case studies of several sports, notably Major League Baseball, professional boxing, the English Premier League (soccer), and the Australian Football League, will be used to explore these issues in depth.


The learning goals associated with this unit are to:

  • identify the constraints and opportunities that affect the ability of sports to survive in an increasingly global marketplace
  • identify the characteristics and problems of labour markets in professional sports
  • identify the market for various sports, and how sports have been affected by rising costs and competing uses for consumer income
  • develop a high level of research, analytical, written and oral skills by writing an essay and participating in tutorials.


Within semester assessment: 40%
Examination (2 hours): 60%

Chief examiner(s)

Lionel Frost

Contact hours

3 hours per week