Faculty of Business and Economics

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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedPeninsula First semester 2010 (Day)
Coordinator(s)Mr Peter Schuwalow


This unit will cover: the demand, supply and pricing in the sport industry, sports revenues; whether clubs are profit-maximisers or win-maximisers, competitive imbalance in sport such as player drafts, salary caps and revenue sharing, the sport industry, including government subsidies, private delivery of sport and sport participation, the economic impact of sports, stadium financing; labour markets and sport, regulation of sports, international issues, future directions of the sport industry.


The learning goals associated with this unit are to:

  • identify the 'peculiar' characteristics of sports markets and the relevant policy prescriptions that follow
  • gain an understanding of the role of economic incentives in determining the behaviour of the various stakeholders -- controlling bodies and leagues, clubs/teams, players, fans, sponsors, the media and the government -- in determining outcomes in different sports markets
  • acquire knowledge of the nature of several specific sports markets in Australia and overseas, and of the relative merits of different approaches to solving contemporary problems in those sports markets.


Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Peter Schuwalow

Contact hours

3 hours per week




ECC2450, ECF2450