Monash University Handbook 2010 Undergraduate - Unit

Synopsis

This unit involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.

Objectives

The learning goals associated with this unit are to:

• analyse, and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
• analyse and apply the consumer protection laws to a range of marketing and advertising strategies
• analyse and apply the laws regulating a range of marketing practices including pricing and distribution
• formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.

Assessment

Within semester assessment: 30%
Examination (3.5 hours): 70%

Chief examiner(s)

Paul Sugden

Contact hours

Two 1-hour lectures and one 1-hour tutorial

Prohibitions

BTC3300, BTF3181, MKC3300